#SuperBowl Social Media Standoff: New York Takes the Cake

Posted on February 3, 2012 by Sarah Dryden

New Yorkers Bash Best in Our Social Media Sentiment Analysis

On our 5^th day of analyzing Super Bowl social media sentiments and general fan bashing, we’re starting to get a nice picture of how people tweet, blog, and snap their hatred of the other team and its players. Predictably, things are starting to heat up as we get closer and closer to Super Bowl Sunday and New York fans are looking unstoppable.

Fans were laying down the smack talk at a fairly equal pace for most of the week, with Patriots haters just edging out the Bostonites Sunday through Wednesday. But around Thursday evening, Patriots fans began turning up the heat on New Yorkers:

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Pre #SuperBowl Social Buzz: Brady-Bashing Getting Out of Hand

Posted on February 2, 2012 by Sarah Dryden

Pre-Super Bowl Sentiment Analysis

After taking a look at the most-talked about Super Bowl players yesterday, we’re going a little deeper to examine how much heat the top 2 players and their coaches are taking.

We chose the choicest insulting keywords from Monday’s overview (“suck,” “hate,” and “f**k”) and looked at how often they were associated with each team’s quarterback, their second-most popular player, and their coach.

Over the past 3 days, Patriots team members have taken the most heat by far. Most of this ire is directed at quarterback Tom Brady, whose last name was associated with 820 of the nastiest insults over the past week. Giants quarterback Eli Manning came in second, followed by tight end Gronkowski of the Patriots. Both coaches and Giants wide receiver Victor Cruz got off fairly easy, coming in far behind the two quarterbacks.

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Tom Brady and Eli Manning: Stars of the #SuperBowl Social Sphere

Posted on February 1, 2012 by Sarah Dryden

More Super Bowl XLVI Sentiment Analysis

We’re taking a mid-week break from all the negativity in our Super Bowl sentiment analysis to take a closer look at how fans are talking about their (or their rival) team players.

We focused on individual players today because most of our negative sentiment monitoring for the past few days has revealed that when fans sound off about a rival team, they often single out one of the team’s players. In fact, sometimes the existence of that player can be the sole reason they hate the other team.

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New England or New York? Who Has More #SuperBowl Hate?

Posted on January 31, 2012 by Ruben Quinones

Social Media: Super Bowl Negative Sentiment Analysis

This week, there are thousands of Super Bowl related comments, and they are likely going to increase as we draw closer to the Super Bowl, but how many of them are negative towards the other team? In our week-long series, and as mentioned in our first post about super bowl negative sentiment, we are taking a look at negative sentiment, users who are posting on social media sites with a negative slant towards the other team when it comes to Super Bowl XLVI. Watch out for our full analysis on Friday. Continue reading →

Who Talks the Best Trash? New York Giants vs. New England Patriots

Posted on January 30, 2012 by Michael Coppola

Social Media: Super Bowl Negative Sentiment Analysis

Who’s the best at trash talking – New Yorkers, or Bostonians?

With Super Bowl Sunday coming up in just a few days, our office decided to take a look at the conversations happening around the big game and prove exactly how well each team’s fan base talks trash.

To do this, we started the week running up to the Superbowl by examining conversations happening on Facebook, Twitter, blogs, forums, news sites, and other social hubs. We specifically were interested in how much (and how brutally) fans from each East Coast team were dissing and dismissing each other, so we first got to work identifying the most common insults.

It turns out the most common football insults are pretty predictable. Continue reading →

Search Engine Optimization New York Class

Posted on January 25, 2012 by Press Room

New York, January 25th, 2012: New York University’s School of Continuing and Professional Studies will be hosting a hands-on, two day intensive Search Engine Optimization class. This is the second class in a an expanded format that will touch on the essential elements in an SEO campaign including, review of the search algorithm, what to avoid, keyword research, on page optimization, off site link development tactics, and more. Continue reading →

Pointing Multiple Domains at One Website

Posted on January 23, 2012 by Michael Stearne

Avinash Conda speaks about how to correctly handle having multiple domains pointing to a single website. He discusses canonicalization of the domain names, the effects of backlinking for the multiple domains and how to properly 301 redirect multiple domain names. Unless the domains focus on distinctive different target audiences and products from the same database of information, this strategy is not recommended. Google’s Matt Cutts has tackled a similar topic here.

Google Plus Search Integration

Posted on January 18, 2012 by Ruben Quinones

Google takes a big step further into making a dent into the social web. With the highest trafficked site, it has leveraged its search engine to include personalized results. Early indications show Google plus seems to be ranking favorably over other networks that had high positions like facebook and twitter where social results have applied, In this episode, Fred Dintenfass and I discuss this new integration that may possible major implications on the social web.

What is Pinterest?

Posted on January 11, 2012 by Ruben Quinones

Pinning Your Way to Higher Site Traffic

According to HitWise, a online data measurement company, Pinterest has cracked the top 10 sites in the social network category. What is Pinterest?, and who can benefit from it? I recruited Sarah Dryden, Search-Social Strategist at Path Interactive, who has been pinning since last year, to provide us with some insights on this hot new social network.

Digital Marketing Predictions 2012

Posted on January 6, 2012 by Ruben Quinones

Another round of Digital Marketing predictions for 2012, this time from president of the Path Interactive and co founder Michael Candullo. To see more, see last week’s episode before the new year, 2012 Digital Marketing Predictions.